Heyne - the publishers - have commited themselves to Blackbetty´s marketing program

The breathtaking JAMES BOND novel “Devil May Care” by bestselling, award-winning author Sebastian Faulks was published in June 2008 by Heyne Publishers (Random House).
Heyne is giving away special Blackbetty mobile reading samples. This is a major enhancement for the marketing of the novel. The brand, the company profile and the novel are distributed to tens of thousands of mobile phones.
In the area of advertising Blackbetty has decided to opt for a cross media concept: information necessary to receive exciting reading samples is conveyed via an advert banner, a large distribution of advert postcards as well as a mobile website.

The Heyne brand is now well known in different forms of media….

See you in London!

This year, Blackbetty will have its own booth (X575) at the London Bookfair. We are planning to inform visitors and exhibitors about Mobilebook technology and are hoping to establish and strengthen business relationships. As at the Leipzig book fair, we will be fielding a touchscreen terminal to help demonstrate our mobile phone solutions in book marketing.

"The Greatest in the World". will be our partners at the London Bookfair. They are also planning to use a Bluetooth hotspot at their booth (X485) to advertise one of their bestsellers.

Interactive download of mobile content via an innovative touchscreen terminal

Publisher Blackbetty – specializing in Mobile Publishing – and Bluetooth specialist Haase & Martin have come up with an optimal solution to mobile content distribution in the Mobile Marketing area: the interactive touchscreen design terminal.

Vienna, Dresden, April 24th, 2008 – Blackbetty Mobilemedia GmbH, Vienna and Haase & Martin, Dresden, are setting new standards in mobile marketing via Mobilebook™ - Technology and Bluetooth distribution. Initial contacts at the Leipzig Bookfair and London Bookfair met with great interest.