Interactive download of mobile content via an innovative touchscreen terminal
Publisher Blackbetty – specializing in Mobile Publishing – and Bluetooth specialist Haase & Martin have come up with an optimal solution to mobile content distribution in the Mobile Marketing area: the interactive touchscreen design terminal.
Vienna, Dresden, April 24th, 2008 – Blackbetty Mobilemedia GmbH, Vienna and Haase & Martin, Dresden, are setting new standards in mobile marketing via Mobilebook™ - Technology and Bluetooth distribution. Initial contacts at the Leipzig Bookfair and London Bookfair met with great interest.
Blackbetty and Mobilebooks
Blackbetty Mobilemedia GmbH specializes in the publication of texts on small screens (Small Screen Publishing). Blackbetty has developed Mobilebook Technology allowing independent application of mobile phones. Users can read a broad range of high quality texts (including images and audio) on small screens. Mobilebooks meet all publishing and copyright standards and have a wide range of technical properties and an interesting palette of additional functions. Only those functions and extensions relevant to the text are built into the Mobilebook. The Mobilebook possesses characteristics which permit a wide range of individualized applications. Blackbetty’s convergent publishing concept enables companies, publishers and agencies to present their texts and brands on mobile phone screens. Haase & Martin and the Bluetooth Terminal Haase & Martin focusses on the technical development of mobile marketing solutions. The company specializes in Bluetooth and offers comprehensive and individual consultation in all aspects of new media. Blackbetty and Haase & Martin have created an optimal solution to mobile content distribution problems. The terminal can store any kind of content and permits direct and interactive transference of mobile content via Bluetooth onto mobile phones. Great emphasis has been laid on both a user friendly operation of the terminal and the design of an attractive userinterface. Simply "touch the screen" - and the terminal immediately transfers the chosen content onto the user’s mobile phone.
The touchscreen terminal was widely acclaimed when it was introduced at the Leipzig Buchmesses (April 14-16) and London Bookfair (March 13-16). It proved a great success.
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