Heyne - the publishers - have commited themselves to Blackbetty´s marketing program

The breathtaking JAMES BOND novel “Devil May Care” by bestselling, award-winning author Sebastian Faulks was published in June 2008 by Heyne Publishers (Random House).
Heyne is giving away special Blackbetty mobile reading samples. This is a major enhancement for the marketing of the novel. The brand, the company profile and the novel are distributed to tens of thousands of mobile phones.
In the area of advertising Blackbetty has decided to opt for a cross media concept: information necessary to receive exciting reading samples is conveyed via an advert banner, a large distribution of advert postcards as well as a mobile website.

The Heyne brand is now well known in different forms of media….