Blackbetty at the Frankfurt bookfair

15.-19. October, 2008


Blackbetty presents its new developements at the international bookfair in Frankfurt.

* the new Mobilebook Software
* our brandnew Design Touchscreen Terminals for the elegant distribution of Mobile Content
* a first prototype of Mobile Comics

Visit us: hall 3.0 booth H806

Here it is...

We have a new, groundbreaking business website. A lot has been happening at Blackbetty – new fields of work have emerged. Several mobile formats are simultaneously being developed. We are increasingly focussing on the distribution of mobile contents, developing and designing terminals. A new structure and a current design for presentations are of growing importance.

Heyne - the publishers - have commited themselves to Blackbetty´s marketing program

The breathtaking JAMES BOND novel “Devil May Care” by bestselling, award-winning author Sebastian Faulks was published in June 2008 by Heyne Publishers (Random House).
Heyne is giving away special Blackbetty mobile reading samples. This is a major enhancement for the marketing of the novel. The brand, the company profile and the novel are distributed to tens of thousands of mobile phones.
In the area of advertising Blackbetty has decided to opt for a cross media concept: information necessary to receive exciting reading samples is conveyed via an advert banner, a large distribution of advert postcards as well as a mobile website.

The Heyne brand is now well known in different forms of media….

Mobile CRIMI-nale!

Ein großes Krimi-Spektakel findet vom 16. bis 20. April 2008 in ganz Wien statt - die CRIMINALE.

Nicht Täter machen die Straßen unsicher sondern rund 220 Krimi-Autoren aus der Schweiz, Deutschland und Österreich lesen an üblichen und völlig unüblichen Orten in Wien. Mit der Autorin Ingrid Schmitz gibt es am Freitag 18.April im Cafe Stein einen intermedialen Criminale-Beitrag. Schmitz präsentiert ihre Second-Life-Krimis, die auch als Blackbetty Mobilebooks erhältlich sind. Sie wird direkt vom Handy lesen... aber nicht nur... die BesucherInnen erhalten auch einen Krimi-Sampler auf ihre persönlichen Mobiltelefone... machen Sie sich auf ein multimediales Event gefasst! Am 18. April um 20.00 im Cafe Stein.